![]() The pioneer Federal Express logo emphasized the company’s ties with the US government, which had a beneficial effect on the credibility of the former.Among different color combinations (black+grey, grey+orange, etc.), the company opted for the mix of orange and violet that stands for prosperity and prestige.Also, he had to spend forever experimenting with the arrangement and size of the letters. For the iconic hidden arrow, designer Lindon Leader paired the Universe 67 and Futura Bold fonts.the blank space surrounding the elements of the logo. #Fedex label imagetype how to#The FedEx logo is a textbook example of how to use negative space, i.e.Let’s take a look at its fundamental elements. The logo looks stylish and relevant even decades after its last redesign. It has a steady place on the lists of top company logos. The FedEx emblem is simple only on first sight. Source: by logodix Curiosities on FedEx design For example, orange stands for FedEx Express, green is the corporate color of FedEx Ground, and red is a direct indication at FedEx Freight. It’s a witty way to distinguish the departments inside the company. You might have noticed that the “Ex” part of the name changes its color across different displays. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.Įach shade on the logo also has its meaning. If you look closely between letters E and X, you’ll spot a white arrow. The FedEx logo is mostly known for its tricky optical illusion. How would FedEx logo look like if it were made in Logaster?.The company’s award-winning logo became one of factors behind the mind-blowing success of FedEx. Over several decades, it has developed into a powerful logistics brand and trend setter. The FedEx company was founded in 1971 as a packaging delivery startup. ![]()
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